Britain Creates… Yes We Still Do!

As part of the lead up to London 2012, along with the new lanes being painted everywhere to whisk officials and competitors around the Capital during the Olympics themselves, the British Fashion Council & Bazzar  Fashion Arts Foundation, supported by a number of wealthy donors, has created an ongoing vehicle for collaboration between fashion designers and the visual arts. Britain Creates , which started 6th July, celebrates  the current, very fruitful, relationship between fashion and the arts, there is also a bursary element to this exhibition which should mean that ties will be strengthened to keep London, and the UK, where it belongs at the cutting edge of fashion and design.

MATTHEW WILLIAMSON autumn/winter 2012 at london fashion week february 2012

The aim of the event is to encourage and nurture the creative talent that the UK has in abundance by providing a showcase to the world for our creative strengths. Neatly summed up by The Mayor of London, whose office is a prominent supporter of the event.

“With its innovative designers, cutting edge street style and catwalk pizzazz, it’s no wonder London has been voted fashion capital of the world. We want to show the city at its creative best in 2012 and these intriguing collaborations will bring together some of the most exciting designers and artists working in Britain today. I’ve no doubt we’ll be seeing work that is as challenging as it is inventive, showing the power of creative collaboration and adding to a summer like no other.”
- Mayor of London Boris Johnson

From Shoesissima’s point of view with our fashion forward Missima brand where fashion and creativity are central to the brand; we feel it is important, especially in times of economic turmoil, to remember there are things at which we excel.  Design and fashion are also very bankable assets that will help re-invigorate our economy. So if you get the chance, why not go out and be involved in one of the events? Let’s drop our tendency for self deprecation and show off a bit in 2012: we’re actually quite good!

2 Responses to “Britain Creates… Yes We Still Do!”

  1. hottest fashion tdrnes at the moment:Gladiator shoeschecker tartan patterns (in small doses, so a shirt or headband not a whole dress!)patent bagsprinted tees with vest over the topmilitary style jacketsthe colour purple (very dark purple)grey instead of blackits only hot if it suits you, so dont fall into the trap of wearing tdrnes to be cool. Pick and choose the ones that look good on you only as far as new york goes, im not 100% sure but pretty sure its all about whatever is in fashion on the catwalk and designer labels at all times and all seasons.

Leave a Reply