As part of the lead up to London 2012, along with the new lanes being painted everywhere to whisk officials and competitors around the Capital during the Olympics themselves, the British Fashion Council & Bazzar Fashion Arts Foundation, supported by a number of wealthy donors, has created an ongoing vehicle for collaboration between fashion designers and the visual arts. Britain Creates , which started 6th July, celebrates the current, very fruitful, relationship between fashion and the arts, there is also a bursary element to this exhibition which should mean that ties will be strengthened to keep London, and the UK, where it belongs at the cutting edge of fashion and design.
MATTHEW WILLIAMSON autumn/winter 2012 at london fashion week february 2012
The aim of the event is to encourage and nurture the creative talent that the UK has in abundance by providing a showcase to the world for our creative strengths. Neatly summed up by The Mayor of London, whose office is a prominent supporter of the event.
“With its innovative designers, cutting edge street style and catwalk pizzazz, it’s no wonder London has been voted fashion capital of the world. We want to show the city at its creative best in 2012 and these intriguing collaborations will bring together some of the most exciting designers and artists working in Britain today. I’ve no doubt we’ll be seeing work that is as challenging as it is inventive, showing the power of creative collaboration and adding to a summer like no other.”
- Mayor of London Boris Johnson
From Shoesissima’s point of view with our fashion forward Missima brand where fashion and creativity are central to the brand; we feel it is important, especially in times of economic turmoil, to remember there are things at which we excel. Design and fashion are also very bankable assets that will help re-invigorate our economy. So if you get the chance, why not go out and be involved in one of the events? Let’s drop our tendency for self deprecation and show off a bit in 2012: we’re actually quite good!